Beyond Motorsport, Toyota Gazoo Racing Continues To Push The Limits For Better Cars
November 4, 2021 | 5:20 p.m.
MANILA, Philippines – It is not common for Filipinos to be exposed to motorsports, as many believe that only professional racers and racing enthusiasts have access to racing events, especially before the pandemic.
Today, however, Toyota aims to bridge that gap by enabling Filipinos to experience the racing spirit in their daily lives and beyond motorsports through Gazoo racing.
âThe main goal of Gazoo Racing is to spark the interest of the general public and show them how fun it is to drive a Toyota,â said Sherwin Chualim, senior vice president of vehicle sales operations at Toyota. Motor Philippines (TMP). Philstar.com.
What is Gazoo Racing?
Over the years, Toyota has continuously competed in international motorsport events such as Formula 1, the World Rally Championship (WRC), the World Endurance Championship (WEC) and the 24 hours from the NÃ¼rburgring.
These activities were carried out under different corporate entities, namely Toyota Racing, Lexus Racing and Gazoo Racing. It was in 2015 that Toyota unified all of its motorsport activities under Toyota Gazoo Racing (TGR).
But the story of gazou goes back almost two decades in Gazoo.com, a website in Japan that has collected images of vehicles available from many dealerships. Created at the dawn of the Internet, Gazoo.com was revolutionary, offering consumers a wide choice of products and enabling them to find the best deal available.
Gazou was derived from the word gazo, which means image or photo. Today, gazou has taken on a modern meaning in “garage”. It refers to a place where people work together to improve or repair a car with the ultimate goal of providing great service.
Toyota embodies all of this in Gazoo Racing through its philosophy of providing ever better cars.
âToyota Gazoo Racing’s philosophy is centered on the goal of creating ever better cars by pushing their driving limits in extreme racing conditions. In doing so, Toyota pursues an endless quest to improve and improve its vehicles in order to provide the best driving experience, âsaid Chualim.
The DNA of the race
In the Philippines, Toyota Gazoo Racing models were first introduced in 2019 with the Toyota GR Supra. The range has expanded to include Vios GR-S and GR Yaris. Last October, TMP also officially launched two new models with the Gazoo Racing badge: the Hilux GR-S and Fortuner GR-S.
All models carry the DNA of racing through performance enhancements or sporty aesthetics. These are innovations that result from countless simulations and experiments in extreme racing conditions carried out by Toyota Gazoo Racing.
Chualim cited the new lightweight three-cylinder engine of the GR Yaris, the GR-FOUR 4WD system which delivers powerful torque and the complete change of the vehicle body as innovations that have been incorporated into the Toyota GR models. These improvements combine to improve handling, overall stability and stiffness of the vehicle.
âMore than quality, durability and reliability, the GR models are designed to be enjoyed in a way that any driver can feel like a racer on an exciting race,â said the Toyota official, adding that they were even aimed at reaching the mass market.
âWe aim to connect with everyone from motorsport fans and current Toyota owners to the youngest in the market such as those looking for adventure even under normal driving conditions, while making it accessible to everyone. all, runner or non-runner, âhe said enthusiastically. .
Inspiring passion for running
Besides the Toyota GR models, TMP has also introduced Gazoo Racing events in the country, starting with the GR Supra GT Cup Asia in 2020. This esports event brought together Filipino national champions to participate in the Asia regional round.
This was followed by the Toyota Gazoo Racing Academy in May, which aims to help motorsport enthusiasts across the country start their journey. The trainings were conducted and taught by titular race coaches nationwide with at least 10 years of track experience, as well as former Toyota Vios Cup champions in the Philippines.
This year also saw the return of TMP’s flagship motorsport program, the Vios Cup, now the Toyota Gazoo Racing Vios Cup. Its 2021 season opened last July with 24 autocross racers and 24 circuit racers in three racing classes competing at the Clark International Speedway in Pampanga for two days, July 9-10.
On October 16, the TGR Vios Cup returned with more action for Stage 2, with veteran and newbie riders competing in the Promotional, Sports and Super Sports classes. Racing fans won’t have to wait too long for Stage 3 either, as it will take place soon on November 6.
âWe have created and will continue to create exhilarating activities that respond to the growing public interest in motorsports. You can expect more models to be introduced to the GR lineup and more thrilling motorsport activities in the years to come, all offered by Toyota Gazoo Racing, âsaid Chualim.
âMore than vehicles, TGR as a brand aims to inspire people’s passion for racing. TGR aims to amplify the excitement of driving a Toyota vehicle on the road every day. In this uncertain season Gazoo Racing can serve as inspiration and even in the midst of challenges there is always an opportunity for growth, âhe concluded.
For more information on Toyota Gazoo Racing, visit https://toyota.com.ph/gazoo. Follow Toyota Gazoo Racing on Facebook and Instagram, as well as the Toyota Motor Philippines website at https://toyota.com.ph and the official pages on Facebook, Instagram, Twitter and Viber to stay up to date on the latest GR models and events.