Tata Consultancy Services is the new title partner of Jaguar Racing Formula E Team, renamed Jaguar TCS Racing
Speaking on the occasion, James Barclay, Team Principal, Jaguar TCS Racing and Managing Director of Jaguar Land Rover Motorsport, said: âTo welcome a brand new title partner – Tata Consultancy Services – is a true honor and we look forward to a successful partnership together. This is an announcement we have been eagerly awaiting to reveal and it is an exciting time to see a world leader like Tata Consultancy Services join other leading brands in Formula E FIA. After our most successful season to date, we have worked hard to improve and continue our performance with the aim of running for more points, wins and ultimately the world championship.
Rajashree R, Director of Marketing, Tata Consultancy Services, said: âThis partnership with Jaguar Land Rover will create an opportunity in which both companies can gain valuable race track information to build a better future. What we learn will help create new technologies to bring clean, connected, autonomous electric transportation to the forefront. Tata Consultancy Services and Jaguar TCS Racing both aim to create a determined future, leveraging innovation to drive sustainability. “
This is indeed a modest but welcome step for Formula E to increase its audience and attract more viewers. With two local giants going head-to-head in one of the biggest stages in electric motorsport, not only will it increase notoriety, but it will also get more people from the subcontinent interested in Formula E. Who knows, maybe in the distant future someone from the subcontinent could well win the ABB FIA Formula E championship?